At LightAd, we specialize in helping organizations refine their branding strategies and implement effective marketing campaigns. As part of our service offerings, we frequently produce educational and promotional content for both internal and client-facing projects. However, we needed a solution that would allow us to create compelling videos quickly, affordably, and in a way that maintained our brand’s high standards. That’s where GetMunch came in.
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We recognized that more of our clients wanted short, impactful videos to explain complex concepts in a simple, engaging way. But we ran into three main challenges:
o Limited In-House Resources
Our creative team was already busy with existing client work, leaving little time for labor-intensive video production.
o Budget Constraints
Hiring a full-time video editor or an expensive production agency wasn’t financially viable for us.
o Tight Deadlines
Marketing trends can shift rapidly, and we often have to produce video content quickly to stay ahead in a competitive market.
Our Challenge
Why We Chose GetMunch
Implementing Munch was a game-changer for us. It gave us the tools to create professional, on-brand videos quickly and affordably
When we discovered GetMunch, we saw an immediate opportunity to streamline our workflow and produce high-quality videos without overextending our team or our budget. Here’s how we integrated GetMunch into our process:
o Template Selection
We began by browsing GetMunch’s extensive library of templates, focusing on options that suited our brand’s look and feel. This saved us the time and hassle of building each video from scratch.
o Customization and Branding
By uploading our brand assets—logos, color schemes, and fonts—into GetMunch, we were able to keep our videos consistent with LightAd’s identity across all platforms.
o Collaborative Editing
One of our favorite features is the real-time collaboration. Our copywriters, marketing strategists, and graphic designers can all jump into GetMunch together, review content, and make changes on the spot. This cuts down on back-and-forth emails and speeds up approvals.
o Analytics and Optimization
After we published our videos, we used GetMunch’s analytics to monitor performance. We could see which video styles resonated most with viewers, allowing us to adjust our strategy for future content.
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o Faster Turnaround
Our video production process was cut nearly in half, enabling us to deliver client projects quickly and seize emerging marketing opportunities.
o Cost Savings
By cutting out outsourcing video production, we reallocated funds toward other growth initiatives—such as expanding our team and enhancing our marketing technology stack.
o Enhanced Client Offerings
With GetMunch, we can now provide video production as an additional service for our clients. It’s become a valuable differentiator that helps us stand out in a crowded market.
o Stronger Brand Presence
Our new video content consistently reflects LightAd’s unique style, boosting our credibility and making it easier for us to engage new prospects.